Brenda Keener
Contributing Writer
Brenda Keener - Vawn Keener
Brenda Keener is a 25-year veteran of the Silicon Valley, where she has written business plans for several hundred startups including Berkana Wireless which raised $10M in series A funding. She has held positions such as Director of Strategic Marketing for Galileo Technologies, VP of Sales and Marketing for Shogee Inc, and Director of North American Sales for Wi2Wi Inc . She has seen and experienced first hand the successes and failures attributed to marketing, and is willing to share these experiences.
She is also a trumpet player, avid jazz fan, science fiction fan, and mother of two great kids.
Latest Articles
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The Power of Daily Routine in Home Management
Daily routines is the key to an organized house, and mind. If kept simple and uncomplicated, they achieve the goal of organization with minimal time spent.
Feb 24, 2010
- Brenda Keener
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Email Campaigns Made Easy
The use of spam filters as well as the sheer amount of junk email sent today have caused many marketers to veer away from email campaigns as effective marketing tools.
Jan 20, 2008
- Brenda Keener
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Successful Strategic Marketing
There are always going to be more new product ideas than your team has the capability to build. Strategic marketing is the key to choosing the RIGHT products.
Dec 24, 2007
- Brenda Keener
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Preparing a SWOT Analysis
A SWOT analysis is a technique for understanding the position of your product or company against the competition and external forces.
Nov 24, 2007
- Brenda Keener
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Great Logos Are Key to Success
Creating a brand that is recognizable and conveys correctly your company's mission is a sizable job!
Nov 24, 2007
- Brenda Keener
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Managing a Global Marketplace
Most industries today operate globally, and outsourcing is the norm. What are some ways that you, as a marketer, can effectively handle this reality?
Nov 1, 2007
- Brenda Keener
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Use Blogs for Market Awareness
Person-to-person marketing has been shown to be one of the most effective forms of marketing available. Blogs and blogging create "buzz".
Oct 15, 2007
- Brenda Keener
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Inspire Interest: Run a Contest!
One of the most time honored ways to drive traffic to a site or tradeshow booth, or to raise awareness of your product or service is to run a contest.
Oct 7, 2007
- Brenda Keener
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The Power of a Strong Brand
Brand recognition is Marketing 101, yet many neglect this crucial part of building a business.
Sep 8, 2007
- Brenda Keener
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The Power of Follow-up
Follow-up is one of the most important ways to differentiate yourself from the competition,and move ahead. Here are some hints and tricks to keep your follow up fresh!
Aug 5, 2007
- Brenda Keener
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