Articles written by Brenda Keener

Daily routines is the key to an organized house, and mind. If kept simple and uncomplicated, they achieve the goal of organization with minimal time spent.

Feb 24, 2010 - Brenda Keener

The use of spam filters as well as the sheer amount of junk email sent today have caused many marketers to veer away from email campaigns as effective marketing tools.

Jan 20, 2008 - Brenda Keener

There are always going to be more new product ideas than your team has the capability to build. Strategic marketing is the key to choosing the RIGHT products.

Dec 24, 2007 - Brenda Keener

A SWOT analysis is a technique for understanding the position of your product or company against the competition and external forces.

Nov 24, 2007 - Brenda Keener

Creating a brand that is recognizable and conveys correctly your company's mission is a sizable job!

Nov 24, 2007 - Brenda Keener

Most industries today operate globally, and outsourcing is the norm. What are some ways that you, as a marketer, can effectively handle this reality?

Nov 1, 2007 - Brenda Keener

Person-to-person marketing has been shown to be one of the most effective forms of marketing available. Blogs and blogging create "buzz".

Oct 15, 2007 - Brenda Keener

One of the most time honored ways to drive traffic to a site or tradeshow booth, or to raise awareness of your product or service is to run a contest.

Oct 7, 2007 - Brenda Keener

Brand recognition is Marketing 101, yet many neglect this crucial part of building a business.

Sep 8, 2007 - Brenda Keener

Follow-up is one of the most important ways to differentiate yourself from the competition,and move ahead. Here are some hints and tricks to keep your follow up fresh!

Aug 5, 2007 - Brenda Keener

The corporate color scheme you choose makes a strong statement about your company, and how it does business.

Jul 7, 2007 - Brenda Keener

If you are with a green company, traditional tree-killing marketing techniques will not work for you.

Jun 28, 2007 - Brenda Keener

Whether you are a young company or a seasoned salt managing the marketing activities of an established corporate division, revenue projections are key.

Jun 19, 2007 - Brenda Keener

Creating collateral that helps customers buy your product is an art, not a science. Yet there are some fundamentals that have to be observed.

Jun 3, 2007 - Brenda Keener

One of the best things you can do for your business is to drive traffic to your website or blogsite.

Mar 24, 2007 - Brenda Keener

One of the toughest yet most rewarding tasks in preparing for a trade show is the design and selection of your trade show booth.

Feb 18, 2007 - Brenda Keener

Marketing plans are essential for ALL types of businesses, including private schools which must compete with other schools for students.

Jan 28, 2007 - Brenda Keener

Marketing integrity means different things to different people, but one thing is certain - if you violate a customer's sense of integrity in any way, you will lose him.

Jan 23, 2007 - Brenda Keener

One big mistake often made by small companies and startups is to think they can do everything in house. Not so!

Jan 10, 2007 - Brenda Keener

Targeted advertising pioneered by Google has created an entirely new branch of marketing; affiliate marketing. Here is a basic guide on how to get started.

Dec 9, 2006 - Brenda Keener

Marketing skills are just as important or more so for a small business than for a large enterprise. The Internet has a wealth of information for small business owners.

Nov 18, 2006 - Brenda Keener

Marketing your creations whether they be tangible or musical is just as important as marketing a consumer product such as dog food or toothpaste.

Nov 7, 2006 - Brenda Keener

People always flock to the booth that has the best giveaways. In order to maximize your marketing dollars, make sure that yours is consistent with your messaging.

Oct 21, 2006 - Brenda Keener

Little gestures mean a lot when it comes to building a strong referral base for your business. Many small businesses neglect the little things, as they take time.

Oct 12, 2006 - Brenda Keener

The task of training sales teams on how to sell new products usually falls to the marketing team. Success here is critical to the success of your product.

Oct 1, 2006 - Brenda Keener

A "Go-To-Market Plan" is a blueprint of how you are going create revenue for the company - through both your marketing and sales efforts. It is an essential tool!

Sep 17, 2006 - Brenda Keener

Every marketer is faced with the choice of which trade shows to attend. It seems that new ones crop up every day, and their sales people aggressively push your attendance

Sep 10, 2006 - Brenda Keener

No business can be all things to all customers! Investors look to see that you have properly segmented your market.

Sep 6, 2006 - Brenda Keener

This is part one of a series of articles to come on writing the marketing pages of your business plan - which is the most important section!

Aug 31, 2006 - Brenda Keener

The first impression a potential customer has of your business is your business card. It is important that it convey the proper image, and be noticeable.

Aug 28, 2006 - Brenda Keener

Small businesses live and die on how much new business they can generate. Large companies have many ways to generate leads, what about small businesses?

Aug 20, 2006 - Brenda Keener

Unless you are first to market with a highly unique product, you have competition. The first step to winning in any market is analyzing and understanding your competition

Aug 18, 2006 - Brenda Keener